London-based

2024

Parent-founded

Mura means ‘village’ in Japanese

(むら)

Less planning, More parenting

Hi, I’m Yuki - A mom of two.

Parenting is a blend of love and logistics, demanding quick solutions and smart choices. If we can order food, book entire holidays, and hail a ride at the touch of a button, why can't we have the same ease with parenting?

Let’s face it. With nurseries, primary school applications, secondary schools and exam preparations, meal prep, play dates, injuries, illnesses, last minute upheavals, endless school holidays and holiday camp activities, family holidays, parent politics, challenging behaviours, screen time, mental health worries - parenting is a whole universe of its own.

I found myself juggling the roles of a new mom, a medical student, and a cultural bridge between my Sri Lankan-Japanese heritage and my Swedish family. With no family nearby and no "village" to lean on, parenthood felt like a full-time job on top of my career. Talking to other parents, I realised I wasn't alone in this struggle.

So I’ve made Mura to reimagine the village for the digital age—the platform where technology meets community to streamline every parenting journey.

I also understand that schools, tutors, activity providers, and caretakers face their own set of challenges—from juggling schedules and managing resources to engage families and adapt to ever-evolving needs. Mura is here to bridge those gaps, creating a intuitive ecosystem that benefits everyone involved in raising the next generation.

If you’re interested in my platform, do register and we’ll keep you updated.

Best,

Yuki.

Our Promise

  • Description text goes here
  • Description text goes here
  • Description text goes here
Join the waitlist

You must have a few questions. Let’s answer them.

  • By pre-registering, you’ll gain early access to Mura’s features and be part of our growing community from the start.

    You’ll receive exclusive updates, sneak peeks at upcoming features, and a chance to provide feedback that helps shape the platform.

    Plus, pre-registration ensures you're first in line when we launch, and our early supporters will have special rewards.

    We look forward to hearing from you.

  • We're aiming to launch early access to Mura in 2025.

    You register using your email and this is how we'll contact you when we're ready to launch.

  • Mura is all about making activity discovery exciting and meaningful.

    Instead of just listing activities, we organize them by benefits like creativity, problem-solving, and future-ready skills. This way, you'll effortlessly find experiences that actually enrich your child's growth.

    We’re starting with activities, but stay tuned as we expand to offer even more ways to support your family.

  • Shoot us a message at [email]—we’re all ears! Whether you’ve got brilliant ideas, parenting woes, funny stories, or random musings, we’d love to hear them. Your input is what makes Mura, Mura.

  • Item description